Google's Eric Schmidt Pours $1.5 Million Into An Online Ad Startup

Google chairman Eric Schmidt just invested into Eyeview Digital, an Israeli startup that helps advertisers deliver highly personalized video ads. Schmidt's investment firm Innovation Endeavors led a $1 million round into the company, bringing his total investment to $1.5 million. Eyeview Digital already counts AOL and Johnson & Johnson as customers. It's of course easy to read too much into this stuff, but a startup like EyeView Digital sounds like a great potential partner or even acquisition for Google. So this makes sense, but conflicts of interest should be watched out for.