Android still 1st choice among virgin smartphone buyers


Source: GigaOm
Coverage Type: reporting
Location:
NPD Group, 900 West Shore Road, Port Washington, NY, 11050, United States

The iPhone may have passed over Android in the fourth quarter in total U.S. smartphone sales, but Google’s platform still has one key advantage: it’s attracting more mobile data newbies. New research from the NPD Group shows that 57 percent of first-time smartphone buyers last quarter chose Android handsets, while only 34 percent of new buyers purchased an iPhone.

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