Originally published: February 13, 2012
Last updated: February 13, 2012 - 4:57pm
A new crop of local startups is aiming to help people leverage technology and their online networks to derive real-world benefits. Buzzwords are being thrown around like Social Media 2.0 and social business, but now that these networks are maturing, people are looking to harness their power. Industry veterans say there is a growing desire for more than just “ambient intimacy,” the feeling of being close to someone via status updates, tweets or blog posts. Startups are creating tools not only to generate new introductions but also to help improve existing relationships, especially in the workplace.