Facebook ad prices soar more than 74%

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The cost of placing ads on Facebook is rising rapidly as more big brands begin to move their television and print spending on advertising onto the world’s largest social network, two recent reports have revealed.

The “cost per click” of an ad placed on Facebook has increased by 74 per cent over the last year in four of the world’s largest media markets, according to TBG Digital, an independent marketing firm specializing in social media. The price of display advertising, charged per thousand “impressions” or ads seen, rose 45 per cent year-on-year, across the US, UK, France and Germany in the second quarter, TBG found. Facebook’s dominance of the social networking market and rapid growth in advertising revenues have prompted comparisons with Google.


Facebook ad prices soar more than 74%