Capped data plan got you down? There’s an app for that

Mobile data efficiency isn't a sexy feature that moves a lot of apps and devices, but it’s increasingly going to be a selling point, as mobile consumers look for savings in an data-capped world. Take a look at Onavo, a mobile data management and compression app that launched on the iPhone in April.

The company can save more than 7 million iPhone users almost $1 billion a year collectively if they used the free Onavo app. Onavo, which recently raised $3 million from Sequoia, said based on data consumption figures from Nielsen as well as AT&T’s own figures, it estimates it could save $828 million for about 6.9 million AT&T iPhone users who move from a $25-per-month plan to a $10 monthly plan by using Onavo. An additional 460,000 iPhone users would save $110 million collectively if they moved from a $45 monthly plan to the $25 plan.