When the Web Page Comes to You

The world of Web marketing is based on the idea of search engine optimization, which means building Web pages that search engines can find and then drive readers to. But what if the right pages could come to you instead?

BloomReach claims it has such a method. Staffed by former executives from Google, Cisco, and Facebook, the company has spent three years developing a way to look at one billion Web pages a day, divine what kind of products and services they might have, and then by looking at a broad range of customer interests, deliver Web pages that have just the right items and descriptions to suit an individual consumer.