Rachel Sterne Vs. New York's Digital Bureaucracy

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In January, New York mayor Michael Bloomberg tapped Rachel Sterne to be the city's first chief digital officer -- and ever since then, the 27-year-old has been on a tear, dragging New York into the 21st century.

She's overhauled much of the city's communication with social media; launched NYC's Digital Road Map, a plan to transform New York into a high-tech metropolis; introduced smart and simple city solutions like adding QR codes to building permits; and held the city's first ever hackathon. Her goal is to make government more effective and transparent through technology, to make the Big Apple run more like Apple. But the one element lacking in most of the buzz about her meteoric rise and even bigger ambitions is a way to prove it's all working. Until now.


Rachel Sterne Vs. New York's Digital Bureaucracy