Originally published: February 26, 2012
Last updated: March 3, 2012 - 7:43am
A Q&A with Jack Goodman, a Washington-based communications attorney and former general counsel of the National Association of Broadcasters.
He addresses common questions concerning broadcasted political campaign commercials. Broadcast television stations are expected to receive some $2.5 billion in political advertising this year. Given the significant part that political ads will play in this year’s ad revenue results, it’s important for stations to do as much as they possibly can to ensure they comply with Federal Communications Commission rules governing political advertising. This begins with confirming that ad sales and credit and collections teams are up to speed with the latest requirements and adhering to these rules in dealings with political advertisers.