Anti-Drug Campaign Takes Funding Hit

How do you support an advertising campaign designed to steer adolescents away from drugs without additional media dollars? Such is the daunting challenge facing the Office of National Drug Control Policy, whose media budget for the “Above the Influence” effort has been eliminated. Accordingly, the campaign, which was developed by lead creative agency Draftfcb, now will require donated media time and private funding. ONDCP didn’t spend all of the $35 million that the federal government allotted last year. It’s only a few million dollars, however, and that will only last until the spring.