Originally published: April 17, 2012
Last updated: April 19, 2012 - 8:57pm
eMarketer estimates that 16 million Americans will book travel from their mobile devices this year, increasing 33 percent from 12 million in 2011. And, even more people — roughly 37.8 million — will use their phones to research travel this year. eMarketer said despite mobile’s rapid growth, total spending on online travel is growing more slowly than overall online retail sales. This year, online travel spending is set to increase 11 percent to $120 billion in the U.S.
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