CableLabs CEO: Interactive TV As Relevant As Ever

CableLabs CEO Paul Liao said that -- even after the decision by Canoe Ventures to shut down its interactive TV advertising operations -- ITV technologies remain "as important and relevant to the cable industry as ever."

Liao emphasized that CableLabs' development of standard specifications, including the Enhanced TV Binary Interchange, will continue to provide the foundation for a wide range of interactive TV applications -- including advanced advertising. "These technologies are the foundation for the industry's ability to capitalize on interactive advertising opportunities; and its commitment to deployment of these technologies remains unchanged," he said.