Originally published: April 26, 2012
Last updated: April 26, 2012 - 7:23pm
A new report indicates that the availability of programming through streaming services such as Netflix is affecting traditional television networks that show kids programming and off-network reruns.
Sanford Bernstein & Co. analyst Todd Juenger, a former TiVo research executive, used TiVo set-top box data to analyze differences in viewing behavior between streaming home and non-streaming homes. Juenger found that "streamers' viewing choices have changed over time, indicating Netflix is increasingly influencing their behavior. Kids, syndicated TV and sports have lost; broadcast, movies, general entertainment originals and news have gained." He also found that "streamers have natural skews in TV preferences based on different household demographics (streamers are more likely to have kids) and pre-dispositions (streamers like movies, comedy, and "smart" entertainment).
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