2012 Election: A Social Media ScoreCard Putting Up the Numbers for Romney and Obama

[Commentary] Now that we are fully into general election campaign mode, how will each candidate use social media to enhance their campaigns and to win the hearts and minds of the electorate?

If history is a guide, then Barack Obama should have the advantage over Mitt Romney in terms of social media. Four years ago, the Washington Post named Obama the "King of Social Media." It would be safe to say that Obama has established a "social media presidency" with his proactive engagements on Twitter and Facebook that same attempt to connect simultaneously on personal and political levels. And what about the Republicans? That's hard to say, but social media data associated with the accounts of the candidates and their electoral campaigns may offer some insight.