Ad Industry Takes Major Step to Fight Online Piracy

The advertising industry took a step in fighting rogue websites that steal copyrighted material and sell counterfeit goods. To cut off the financial support that keeps rogue sites alive, the nation’s two major ad industry associations recommended agencies and marketers take steps to keep brands' ads off those sites. The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) released the statement of best practices during the International Anti-Counterfeiting Conference in Washington, DC. Supported by the Interactive Advertising Bureau (IAB), the groups advised marketers to include language in their media placement contracts and insertion orders to prevent ads from appearing on rogue sites.