Nielsen: TV still king, but Web, mobile video rising
May 3, 2012
The television set still rules households, but watching videos on the Internet and mobile devices is surging, says a report from Nielsen.
Their study found the average American watches nearly 5 hours of video daily, 98% of which happens in front of a TV set. However, more people are exploring video options on the Web and through their smartphones and tablets. Nielsen says more than 147 million people watch videos on the Internet in the fourth quarter of 2011, up from 141 million during the same period two years ago.
Nielsen: TV still king, but Web, mobile video rising Nielsen: TV Universe Set to Shrink in 2013 (B&C)