Developers to Apple: Promote Our Apps!

Developers are furiously dissecting the annual dose of software updates Apple unleashed this week, with many optimistic the new offerings will cement the company's status as trendsetter in the mobile market. But some programmers want more. The 5,000 or so gathered for Apple's developer conference in San Francisco are voicing what they see as an array of pressing issues that govern their apps, and hence their businesses. One common concern: what developers say is a dearth of ways to promote their app in the app store, which they view as vital to their survival.