Originally published: May 22, 2012
Last updated: May 22, 2012 - 9:37pm
A Q&A with T-Mobile CEO Philipp Humm. He is finally getting to reshape T-Mobile USA. Humm reinvigorated T-Mobile's German business before parent company Deutsche Telekom sent him to Bellevue in 2010, to rev up America's fourth largest wireless company. But before Humm could make his mark here, Dallas-based AT&T moved to buy his company for $39 billion. That left T-Mobile in limbo and hemorrhaging subscribers through much of 2011, until the merger collapsed under regulatory scrutiny in December. Before it was over, T-Mobile took another hit from the new Apple iPhone, which launched in October -- on the networks of T-Mobile's three large competitors. Once the dust settled, the athletic German sprang into action. In February he announced a $4 billion upgrade to LTE network technology going online in 2013. In March he consolidated call centers, closing seven of 24 In April, the company began re-branding itself as more aggressive and tech-oriented. May's initiative -- announced last week -- is a broad restructuring that includes flattening management and cutting slower-growth areas of the businesses. About 900 layoffs resulted, but Humm said 550 positions will be added through the year. Combined with an effort to build up T-Mobile's business sales, the company should end up with a much larger presence in the Seattle area, Humm said.
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