NBC and Facebook to Announce Olympics Partnership

NBCUniversal and Facebook will announce a partnership between the NBC Olympics division and the social networking Web site. Users of Facebook, later this summer, will be reminded about NBC’s coverage of the Olympic Games in London. And viewers of NBC’s coverage, at the same time, will be nudged to talk about the Games on Facebook. Data from Facebook will inform television coverage on NBC and on the other channels that will carry portions of the Summer Games starting on July 27. The specific uses will vary, but there will be a “Facebook Talk Meter” occasionally shown on TV to reflect what is being said online.