TV News Business Isn’t Limited to Just TV Anymore

The latest RTDNA/Hofstra University Survey continues to show that the TV news business isn't limited to TV anymore. But the numbers also show stabilization in the reach of a TV newsroom. Still, more than three-quarters (75.5%) of stations provide local news content to one or more other media -- beyond their own station or website. The likelihood of stations being involved in running content on other media tends to go up as market size drops. In the top 50 markets, 68.3% of stations run content on other media. In markets 51+, that percentage rises to 79.0%.