US to top the world in mobile ad spending for the first time
August 1, 2012
For the first time, the U.S. will surpass Japan as the world’s biggest market for mobile advertising, according to research firm eMarketer. In 2012, advertisers are expected to spend more than $6.43 billion globally in 2012, with the U.S. contributing $2.3 billion.
US to top the world in mobile ad spending for the first time