Media Ecosystem Feeds on Anything Apple

The public's bottomless appetite for Apple news has turned producing media about the company into big business, regardless of the medium. That is because the Apple story merges the high advertising rates typically associated with technology news with the mass-entertainment appeal of one of the business world's greatest stories. Walter Isaacson's biography of Apple co-founder Steve Jobs was the best-selling book on Amazon.com last year. Magazines with Mr. Jobs on the cover tend to sell 25% to 45% better on the newsstand than the previous month's issue, according to the Magazine Information Network. Last October, Time's commemorative Steve Jobs cover sold more than twice as well as the magazine's average. The Apple halo even extends to television.