Two new surveys shed light on trust and circulation of British press

Two recent show the UK newspaper with the highest combined print and online readership is also the least trusted. A new dataset released in the UK measures print and digital circulation of the British press for the first time.

The study, called the National Readership Survey Print and Digital Data (NRS PADD), used 35,000 responses about where people go online measured by UKON/Nielsen combined with readership numbers from the NRS. Newspapers saw an audience increase of an average of 20 percent with the inclusion of online statistics. The full dataset is available to view and The Guardian has broken down the numbers by category. The Sun is also the least trusted newspaper, according to the second survey.