Big Three Kids Cable Networks Monopolizing Ad Dollars

Marketers trying reach kids and their parents will continue to send the bulk of their ad spending to the Big Three kids cable networks -- Cartoon Network, Disney and Nickelodeon -- although some of the money previous allocated to TV is moving to those networks' digital platforms. Media buyers say as much as 90%-95% of their clients' kids budgets currently go to the kids cable networks, with the remainder going to the broadcast networks' Saturday-morning children's blocks.