Pandora Taking Page From Broadcasters' Playbook

Taking a page from the playbook of more traditional broadcasters, Pandora is using its Internet radio platform to generate support from millions of listeners for legislation offered late last week that would likely lower the fees Pandora and other Internet radio stations pay to performers and record labels. In both banner ads on its site and ads in-between programming, Pandora is urging the site's 56 million active listeners to contact members of Congress to support the Internet Radio Fairness Act introduced last week in both chambers.