Originally published: June 24, 2012
Last updated: June 24, 2012 - 1:27pm
While cereal makers have improved the nutritional quality of most cereals marketed to children, they have also increased marketing for many of their least nutritious products, according to a new Cereal FACTS report from the Yale Rudd Center for Food Policy & Obesity.
Between 2008 and 2011, total media spending on marketing cereals targeted to kids increased by 34%, according to the report, which quantifies the category’s changes in nutrition and marketing since major makers including General Mills, Kellogg and Post pledged to reduce marketing of unhealthy products to children via the Children’s Food and Beverage Advertising Initiative (CFBAI), launched in 2006 and led by the Council of Better Business Bureaus in cooperation with the industry.
- Group Asserts Nickelodeon Markets 'Junk Food'
- Study: Industry's Found Sneaky Way to Keep Advertising Junk Food to Kids
- Fast food restaurants market too heavily to kids, a report finds
- FTC Chair Urges Food Marketplace 'Reinvention'
- Government Group Proposes New Kids Nutrition Regulations
- Cartoons can tilt kids' food choices
- Children Now: The stakes are too high to sell children's needs short
- Sizing Up Food Marketing and Childhood Obesity
- FTC Releases Follow-Up Study Detailing Promotional Activities, Expenditures, and Nutritional Profiles of Food Marketed to Children and Adolescents
- Food makers resist lawmakers’ proposal for guidelines in marketing to children
- Interagency Working Group Seeks Input on Proposed Voluntary Principles for Marketing Food to Children
- Discovery Kids Joins Movement Against Junk Food Targeting Children
- Proponents of New Food Marketing Guidelines Fighting Back
- ANA: Restricting Kids' Advertising Won't Solve Obesity
- Proponents of New Food Marketing Guidelines Win Senate Victory