Professor to Try to Salvage Troubled “Do Not Track” Deal

Ohio State Law professor Peter Swire has agreed to step in to try to salvage contentious negotiations between privacy advocates and the online advertising industry over how to block unwanted online tracking. However, the appointment of Prof Swire, who served as chief counselor for privacy in the Clinton Administration, is unlikely to result in a do-not-track deal by the end of this year, as previously promised. Both the online ad industry and privacy advocates said the appointment of Swire as co-chair of World Wide Web Consortiums’ Tracking Protection Working Group was unlikely to be enough to save the effort.