Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years

Ads are part of the very fabric of our society, and have been for years. But ad execs want to stick with what works: It’s why the bulk of today’s industry ad budgets are still pointed at traditional mediums like television, print and the like. Not for long, according to Google SVP and chief business officer Nikesh Arora. “There’s currently about $800 billion in the global advertising market today. That’s a very large number, but online advertising accounts for less than $100 billion of that number,” Arora said. “There is a reasonable probability that over 50 percent of advertising goes online in the next five years.” Ambitious, to say the least.