Over-the-Top Services Trending With Multicultural Viewers

Don’t look now cable operators, but multicultural viewers are increasingly using over-the-top services to access their favorite television shows and movies. Nearly 85% of African-American, Hispanic and Asian-American viewers have access to services such as Netflix, Hulu and Roku, and 46% of all urban viewers use such services on a weekly basis, according to new data from Horowitz Associates’ Focus Latino 2013 report. Hispanics are on the front end of that trend, with more than half (56%) using OTT services on a weekly basis, according to Horowitz. Further, among 18-24 year old Hispanics, OTT penetration is a whopping 96%, with viewers in the demo using such services an eye-popping 86% on a weekly basis.