Small Internet Businesses Head to Hill With Mozilla Topping Agenda

Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on Mozilla to change its plans for blocking third-party advertisers cookies by default in its Firefox browser.

As many as 60 small Web companies will be visiting lawmakers June 3 and 4 as part of the Interactive Advertising Bureau’s (IAB) annual Long Tail Alliance Fly-In. Even though it's the group's fifth year on the Hill, this year they are more determined than ever to be heard. Although Mozilla announced earlier this month that it wouldn't implement the default cookie blocker in its July release until it did more testing, small Internet websites still feel threatened.