Last updated: August 17, 2012 - 8:05am
About one-third of Americans describe themselves as independent voters, creating a widespread impression that a large group of Americans will provide the decisive swing votes in this year’s election. But that impression is misleading, polling experts and political scientists say.
Many self-described independents — close to half, according to surveys — reliably vote for one party or the other. And many true swing voters live in states, like California or Texas, where no analyst doubts the outcome in November. In spite of clichés about Nascar dads and Wal-Mart moms, the actual share of voters nationally who are up for grabs is probably between just 3 percent and 5 percent in this election, polling experts say. The Obama and Romney campaigns are expected to spend on the order of $2 billion, in part to try to sway this tiny share of the electorate.
- ‘Super PAC,’ Eyeing General Election, Aims Blitz at Obama
- GOP faces digital divide
- TV Stations Getting Rich From Misleading Super PAC Ads, Watchdog Group Says
- What happened, anyway?
- Local TV Stations Are Projected Winners in Midterm Elections
- Eight in 10 Swing-State Voters Have Seen Campaign Ads
- Can Twitter Bring Mexico's Young Voters to the Polls?
- Press Too Tough on the Candidates?
- Data drove Obama’s ground game
- Facebook campaign advertisements don’t work, says new study
- Academic ‘Dream Team’ Helped Obama’s Effort
- Japan eyes e-politics as political rivalry grows
- New tool mines social networks' potential
- More Political Ads Headed to Primetime, Sports
- Obama Does It Better