Why Democrats Laugh at the Republican Digital Strategy – and Why They Shouldn’t

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Phil Musser and Alex Skatell recently launched a budding digital empire, Media Group of America LLC, which includes a digital consulting firm, a center-right news site viewed by more than 3.5 million people this month, and a technology tool they claim will "leapfrog" President Obama's cutting-edge campaign. Let the trash-talking commence. Musser and Skatell are among a handful of Republican operatives clamoring to bridge the digital divide revealed by the 2012 election, in which Obama's campaign deployed a sophisticated data-mining operation to reshape the electorate into a winning coalition of young people, women and minorities.


Why Democrats Laugh at the Republican Digital Strategy – and Why They Shouldn’t