NAB Says CES Survey On OTA TV Isn’t Credible

The National Association of Broadcasters says a recent Consumer Electronics Association survey that showed only 7% of U.S. TV homes rely solely on over-the-air signals for TV programming isn’t credible:

“CEA’s findings strain the bounds of credibility, beginning with the fact that its alleged ‘research’ was conducted by CEA staff members rather than an independent firm. Contrast that with the recent independent study by GfK, a world-recognized consumer research firm, that found that 19.3 percent of homes rely exclusively on over-the-air television. Moreover, CEA surveyed barely 1,000 people, compared to the more than 3,000 homes that participated in the GfK study. We’re confident that GfK’s research is far more credible than that of a trade association with a track record of anti-broadcasting bias.”