ComScore: 19.6 Billion Video Ad Views in U.S. in July

Some 187 million Americans watched more than 48 billion online content videos in July, while video ad views totaled 19.6 billion, according to the latest comScore Video Metrix report.

ComScore’s date once again revealed just how dominant Google is in this market. With YouTube the principal vehicle, Google Sites once again ranked as the top online video content property in July, attracting 167.9 unique viewers – a 6% increase from June. Facebook followed with 61.3 million, while AOL ranked third with 57.9 million. VEVO ranked fourth with 49.6 million while Microsoft sites took the fifth spot, also with 49.6 million.