Super Bowl Ads: Fox Seeks $4M for 30-Second Slot in Big Game

Fox is seeking around $4 million for the privilege of running a 30-second spot in Super Bowl XLVIII, according to buyers and other executives familiar with the situation, a slight tick up from the average price secured by CBS – between $3.7 million and $3.8 million – in 2013.

The network has sold approximately 85% of its Super Bowl inventory, said Neil Mulcahy, executive vice president of sales for Fox Sports Media Group. He would not reveal the number of ad slots remaining, but a quick bout of math might suggest Fox has around 10 or so left, if the Super Bowl usually has between 60 and 65 30-second ad berths. One ad buyer familiar with the Super Bowl ad-sales process said the number could be as high as 12 or 15.