Can E-Books Save The Neighborhood Bookstore?

While no one in the publishing world wants to halt the march of digital distribution, many would like to ensure the neighborhood bookstore doesn’t go the way of the record store. That’s why there are a growing number of people in the industry who are looking to disrupt the disruptors and show Apple, Amazon, and Google how to do digital publishing right -- by embracing the new while keeping the best of the old. One of those people is Audrey Niffenegger, author of The Time Traveler’s Wife -- one of the most popular debut novels of the last decade. She’s recently become involved with, and invested in, a new digital publishing startup called Zola Books -- an e-bookstore that, among other things, aims to help physical bookstores thrive in a digital age.