Breaking News Takes a New Approach to the Personalized News Feed — A News Feed That’s Only Partly Personalized

If you’re a news junkie, you’re almost certainly on Twitter. And if you’re a hard-core news junkie, then there’s a very good chance that you’re one of the 6.3 million people following the Breaking News account on Twitter, which churns out updates and links to Very Big News stories more than a dozen times a day. Now NBC, which owns the Breaking News account, would like to migrate some of those users to its Breaking News apps and mobile site. It’s hoping a big redesign will do the trick. The main pitch behind the new version of BreakingNews.com and its iOS apps is that they give you a whole lot more news than the Twitter account. But the more interesting selling point is the ways Breaking News is letting its users customize their feeds -- and the ways in which it won’t.