AT&T Mobility Pins Growth on M2M, Connected Cars, Home Control

With US mobile subscribership reaching a saturation point, wireless carriers are rethinking what their focus should be, as comments from AT&T Mobility President and CEO Ralph de la Vega illustrate.

“We are positioning the business to grow in three key areas,” said de la Vega. Those three areas, he said, are machine-to-machine (m2m), the connected car and Digital Life, the company’s home security and control offering. On the m2m side, de la Vega said the company has been adding more connected devices to its wireless network than any other carrier. Key AT&T m2m wins included GE and Delta, he said. The company also has had key wins involving the connected car – including GM, Ford, Sirius and Audiovox, he noted. De la Vega pointed to the global SIM card that AT&T includes in its connected car offering as a key advantage because it can work anywhere in the world. AT&T designed its Digital Life home security and control offering to require a smartphone and a tablet, de la Vega said.