More than a third of all YouTube viewing comes from longform content

Looks like YouTube’s push towards professional and longform content is starting have a real impact on what people are watching on the site: More than a third of all video viewing time on YouTube can be attributed to videos that are 20 minutes or longer.

YouTube representatives also said that one third of all YouTube searches are news-related and that over 80 percent of all YouTube traffic now comes from outside of the US. YouTube each month now gets more than one billion unique visitors, who watch more than 6 billion hours of content. More than 40 percent of that viewing happens on mobile devices. Earlier, network management specialist Sandvine said that YouTube is now responsible for 18.69 percent of all peak residential downstream traffic in North America.