It's time to reinvent the news app

The news app as we know it is under threat, but you probably don’t know it yet. This is a triple-headed threat, stemming from three very different sources. First, the largest online companies -- i.e. Google -- are delivering news in a “good enough” fashion, making a direct play for local news audiences. Second, the data behind news app usage shows that users consume only a very small slice of content in mobile. Finally, despite all of the success that mobile apps and broadcast have in extending a media company’s reach, the majority of the US is getting its news elsewhere. The implications for local media: The delivery and presentation of news into the app environment is ready for an overhaul.