Netflix wants to introduce three pricing tiers for new members

Netflix is getting ready for a new pricing structure. CEO Reed Hastings and CFO David Wells wrote that existing members would get “generous grandfathering of their existing plans and prices,” and also stated that the company is in “no rush to implement … new member plans and (is) still researching the best way to proceed.”

Hastings added that future pricing tiers won’t be content-specific, meaning that the company won’t offer more content to customers who pay more. Instead, it wants to figure out a kind of “good-better-best price tiering,” Hastings said, which will offer a variety of features, including possibly a varying number of simultaneous streams. The end goal was to find a three-tier offering “that feels fair,” he said.