NFL Now lets you create your own football channel, and watch it anywhere

NFL Commissioner Roger Goodell announced the company's newest initiative: NFL Now. It's a personalized video network, he said, with ways for fans to find highlights, analysis, and more -- all from the National Football League.

It will be available on the web, as well as on apps for iOS and Android, plus on Windows and the Xbox One (Microsoft has long been a big partner of the NFL). The service is launching this summer for free (Verizon, Yahoo, and Microsoft are among the launch advertisers), along with a paid premium service called NFL Now Plus. Essentially, users will pick their favorite teams and name their fantasy players, and then NFL Now will deliver an unending stream of video of exactly what they want to watch. The one thing missing? Live games.