AT&T Won’t Pay T-Mobile Subscribers to Switch Anymore

AT&T has ended a promotion to pay T-Mobile customers up to $450 to switch services, stopping the payout offer after less than a month.

The carriers have been sniping at each other in the wake of a relentless campaign by T-Mobile targeted its larger rival’s customers, a move that has prompted countermeasures from AT&T such as newspaper ads targeting what it criticized as the inadequate size and speed of the T-Mobile network. The AT&T payoff offer premiered in early January, just prior to the Consumer Electronics Show in Las Vegas, where T-Mobile was expected to -- and did -- unveil a similar offer. AT&T spokesman Brad Burns said the promotion ended Jan. 31, highlighting that the company had said it would be for a limited time. Outspoken T-Mobile CEO John Legere had called the original move “desperate” and was quick to criticize the end of the offer on Twitter.