NBC Said Poised for Sochi Profit With Twitter-Infused Olympics

Comcast’s NBCUniversal expects turn a profit on the Winter Olympics, employing a strategy that uses video clips on Twitter and Facebook to draw viewers to their TV sets. “The more screens people watch on, the more they consume on TV,” said Alan Wurtzel, president of research at NBCUniversal. The effort this time means NBC Universal will make a profit on its $875 million investment in Sochi, after breaking even in 2012. Growth at NBCUniversal is important because Comcast in 2013 bought the remainder of the entertainment unit, which paid $4.38 billion for US rights to the games from 2014 to 2020.