News you can lose

[Commentary] CNN is trying to lure viewers by airing original films and television series that are either licensed or produced in-house. CNN’s transformation under Jeff Zucker is an attempt to boost ratings that are well below their peak five years ago. Viewing figures for all channels that provide general information are static or in decline. Recently DirecTV, a satellite-TV provider, dropped the Weather Channel because people can find weather information easily elsewhere (such as on the Weather Channel’s free website). Although news is Zucker’s passion, what works today is entertainment.