How Amazon and Netflix can take on Apple in the TV streaming biz

[Commentary] Customers in the digital age are impatient, and the bifurcation of content across many platforms and many media is a serious bottleneck to unlocking the full profit potential of streaming video. The remedy for this is for major distributors to pool their streaming libraries under one service to make the connection between content producers and viewers as streamlined as possible. That, in turn, requires long-term thinking. But every streaming service wants to become the premier site for online entertainment. They should keep in mind the airline price wars that have caused major damage to that industry. The ultimate result of runaway competition was forced consolidation amongst major carriers to survive and bolster profitability. That is what could happen here, too.