I Had a Nice Time With You Tonight. On the App.

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[Commentary] All of my conversational habits have matured beyond the static phone dates of yore. We are now in constant and continuous communication with our friends, co-workers and family over the course of a day.

These interactions can help us feel physically close, even if they happen through a screen. And because this kind of communication is less formal than a phone call or an email, it feels more like the kind of casual conversation you might have over a meal or while watching television together. These conversations can also be infused with a lot more fun than a regular text message, because they often include cutesy features that let you add digital doodles to video messages, or send virtual kisses or cartoon characters. The downside is that it can be hard to juggle all the various ways to communicate.

But a modern kind of application, including one that we were experimenting with on that lazy Sunday, combines all those interactions -- and is designed with couples in mind. This focus on couples is relatively new. The online and mobile dating industry has built many tools and services for single people who are looking for romantic partners and new friends. They’ve evolved from websites like Match.com and OKCupid to mobile apps like Tinder that let people swipe through potential dates and select the ones that pique their interest. But in recent months, several entrepreneurs have been shifting their attention to people after they meet a mate.

“Tech entrepreneurs, long obsessed with making apps to help you find a relationship, have now begun trying to solve the problem of staying happy in one,” wrote Ann Friedman on The Cut, a blog of New York magazine. Friedman points to apps like Avocado, Couple and Between as smartphone apps that “keep you close with your partner through the power of a smartphone alone.”


I Had a Nice Time With You Tonight. On the App.