Amazon phone reportedly coming with “Prime Data” mobile broadband

Amazon’s smartphone could be an AT&T exclusive and come with a feature called “Prime Data”.

The leaked information was published on the Boy Genius Report, which also provided some of the reported first looks of Amazon’s handset, expected to launch in September.

What is Prime Data? That’s a good question, but if you think about Amazon’s business model, you can get an idea of what it might be. The company has long subsidized products in order to boost engagement on its shopping and services sites, hoping to spur more sales.

The data feature would likely be some amount of mobile broadband included with the phone each month at no charge. It’s possible that Amazon could even add more data to a monthly account based on product purchases or Amazon Instant Video rentals.