Regardless of Latest Verdict, Samsung Has Already Won the Battle With Apple

The jury is still out on the latest Apple-Samsung patent trial, but Samsung has already won the larger battle.

When the iPhone was introduced in 2007, Samsung’s US smartphone market share was about 10 percent. By mid-2010 it had dropped to about half that level. By 2013, Samsung had more than rebounded, nabbing nearly a third of the US market in some quarters.

For all Apple’s legal victories, including a roughly $1 billion verdict in the last patent trial, Samsung has continued to grow its share of the smartphone market, both in the US and globally.