Sinclair-Coherent Plan Alternative To ATSC 3.0

Sinclair Broadcast Group is moving forward with its plan to develop an alternative "next-generation" TV broadcast standard to the one that the Advanced Television Systems Committee is working on.

Tommy Eng, president of ONE Media, a joint venture between Sinclair Broadcast Group and Coherent Logix, announced in a press release that the Next Generation Broadcast Platform would be a "converged media platform that extends 3GPP LTE standards to incorporate reception from existing tall-tower TV antennas, opening up new business opportunities for broadcasters and overcoming existing mobile DTV reception limitations.”

Mark Aitken, VP, advanced technology, Sinclair Broadcast Group, said ATSC is not up to the task for developing the standard that broadcasters need. “ATSC does not offer a place for how we as an industry can work to shape regulation and work with all of the government bodies to make a next-generation system happen," he said.