Political Advertising Enlisted in War for Women

[Commentary] The "war on women" might be the creation of a political advertising consultant.

But make no mistake: There will be a war for women this electoral season as both parties shoot it out over a key constituency.

An "enormous portion" of advertising will be "devoted to persuading women or repressing the women's vote," said Elizabeth Wilner, senior VP of Kantar Media Ad Intelligence.

The war over women has already begun as Democrats hope to continue the success the party has had in recent elections casting Republicans as insensitive about women's issues. Congressional Democrats have added equal pay, the minimum wage and other pocketbook issues of interest to women to their standard fare of reproductive choice and access to contraception that were very effective in recent elections.

And even as President Barack Obama and other Democrats are pummeled by GOP attacks on the Affordable Care Act, they're attempting a bit of jujitsu by reminding women that Obamacare offers free mammograms and other no-cost preventive care and allows children to stay on their parent's health policies until they are 26 years old.